Claudia TERAN ESCOBAR, Bolivian psychologist. After a bachelor's degree in Bolivia and a master's degree in applied and affective psychology in Switzerland, she is now a first-year doctoral student at the University of Grenoble-Alpes. Passionate about Behaviour Change research and its applications for health promotion and the promotion of ecological behaviour, she is part of the multidisciplinary project "MobilAir".
Thesis title: InterMob: Randomized controlled trial targeting levers and barriers to change towards sustainable and active commuting
Summary: The use of motorized transportation is a major cause of physical inactivity and sedentarity as well as being associated with air pollution. In everyday life, car use is common and even "normative", despite the fact that this type of transport can have negative consequences for health and the environment. This may be due to the spatial organization of the city, but also to the large amount of individual activities and travel that a person does every day. The objective of the INTERMOB project is to develop and implement an intervention that targets travellers' behaviour change, mainly the replacement of the car as a means of transport by more physically active methods, such as cycling or walking. This project will be based on the theory and evidence of past research. In addition, this project will use behavioural change theories in social, health and environmental psychology, and other theoretical contributions from different fields (e.g. mobility and accessibility issues by geography). This intervention will include economic incentives for public transport and cycling. The conduct of this intervention will follow the methodology of randomized controlled trials, and randomly assign participants who use their car as their preferred mode of transport under different intervention and control conditions. The INTERMOB project is part of MOBILAIR, a multidisciplinary project that brings together economists, geographers, psychologists, sociologists, epidemiologists and chemists from the University of Grenoble Alpes, around the issue of reducing air pollution.